Use the power of story to connect with your ideal customer and stimulate desire, helping them to viscerally see how your product or service is exactly what they need right now. Highlight your USP through precise details while anticipating and addressing any potential objections your customers may have.
Synthesize the most compelling aspects of a course into a succinct, attention-grabbing description.
Position a product/service as THE solution via a magazine-style article.
Email Autoresponder (Series)
Turn prospects into loyal customers with a welcome sequence that immediately hooks them in upon signing up for your list. Or, exponentially increase your sales for a large promotion through a carefully designed sequence that makes your promotion top-of-mind for your customers and builds excitement.
Being a consistent presence in your customers’ lives ensures consistent sales. Maintain and strengthen relationships with existing customers by regularly sending messages that engage, entertain, and educate while driving sales.
Maintain customer loyalty with regular issues filled with tips, advice, and offers.
Offer problem-solution-outcome stories featuring a product.
Special Report (White Paper)
Attract email sign-ups/new leads with valuable, downloadable reports.
Postcard or Double Postcard
As the world becomes increasingly digitized, physical promotions are an excellent way to stand out. Stay in the” keep” pile of mail and prompt action.
Ghostwriting a Book
Help prepare a compelling memoir or business book.
Succinctly and clearly explain how a product/service benefits prospects.
Keeps customers engaged with entertaining, informative copy that sells people on the benefits of your product or service without feeling like they are being sold to.
Single, topic-specific blog posts engage existing customers and attract new customers.
Get attention from the media and drive additional site visits.
Website: Home Page
Set the stage for a great site experience and immediately generate interest in your product or service while highlighting your core values in a message that speaks directly to your ideal customer.
Website: Other Pages
Provide potential and existing customers with clarity on how you can help them through website content including About, Products and Services, and FAQ.
Generate sales with conversion-focused web copy for a single product or service (usually time-sensitive, as opposed to evergreen products and services that would appear on the main website).
Social Media Management: YouTube, Twitter, and More
Consistently maintain and build new relationships with brand-appropriate messaging that fosters genuine connections and keeps customers in your world by posting/monitoring social media channels 1-2 hours/day, 5 days/week. This includes not only posting regularly but also replying to comments and writing video descriptions and chapter titles.
Attract new customers and strengthen relationships with existing customers with valuable information that builds trust in your brand and generates increased interest in your products and services via electronic guides.
How-to Guide or Tour
Provide helpful guides explaining how a product, service, or site works.
Answer common questions asked by customers (great for SEO).
Improve results with a professional review and recommendations.