A Partner in Your Vision
If you’re in education, your best marketing asset isn't a clever tagline. It's proof that transformation actually happens.
A first-generation college student sharing what your scholarship made possible. A mid-career professional describing how your program helped them land their dream role. An entrepreneur revealing how your course led to their first six-figure year.
When told well, these stories become your most powerful marketing tool. But your team is stretched thin, and content demands are relentless.
That’s where I come in.
I work with universities, course platforms, professional development brands, museums, and corporate L&D teams to turn real stories into narrative features and case studies that build trust and keep audiences coming back. The kind of content that makes someone think, This could be me — and remember you when they're ready to invest.
Think of me as your fractional content strategist: the partner who helps you decide what stories to tell and when, maintain your brand voice, and ensure a steady flow of content that actually serves your goals.
If you’re looking for story-driven content that builds trust and visibility for your brand, let’s connect. You can email me at [email protected] or reach out via the contact form. I look forward to hearing from you!
Meet Your Copywriter
I’m Kate Findley, a copywriter and story-driven content strategist specializing in education, health/wellness, and personal development. After a decade of writing for clients like Brian Tracy, The Great Courses, Donna Eden, and multiple universities including Keck Graduate Institute and Otis College of Art & Design, here’s what I’ve learned: your audience doesn’t need more polished marketing-speak. They need to feel that you get them — that you understand their hesitations and hopes well enough to become part of their story.
As a fiction writer, I’ve learned to inhabit worlds I’ve never lived in: their texture, logic, and emotional undercurrents. When you step fully into your audience’s psychology, your message feels instantly familiar to them. And that matters, because your prospects aren’t just buying a course or a degree. They’re imagining a different version of themselves — and they need to believe that you can help them close that gap.
My journalism background taught me how to research deeply and get to the bottom of any subject. Whether I’m writing about a new certification program, a research breakthrough, or the “why” behind your methodology, I don’t skim the surface; I dig until I truly understand.
I also bring my teaching experience to the table. Complex doesn’t have to mean confusing or dull. I know how to cut through the jargon and make even the most technical topics engaging, accessible, and relevant — without sacrificing depth.
I hold a BA in Cinematic Arts from the University of Southern California and an MFA in Writing from Otis College of Art and Design, where I was a top fellowship recipient. I’m also a past winner of the Monthly Writing Challenge sponsored by the American Writers & Artists Inc. Professional Writers Alliance.
— TESTIMONIALS —
What Others Say
Versatile, Creative, and Hard-Working
“I highly recommend Kate as a copywriter. During her time as a freelance writer at Wondrium, she excelled in writing our weekly newsletter and made significant contributions to our social media channels, YouTube, and content marketing website. With her help, we saw a substantial increase in brand awareness and gained a loyal fan base of subscribers. Kate’s versatility, creativity, and strong work ethic make her an invaluable asset to any team!”
— Rich Bernett
Brand Content Strategist/Creative Director
The Great Courses (Wondrium)
Coordinates With Others to Create Engaging Copy
“Kate wrote a series of marketing landing pages for New Mexico Highlands University. She was able to work with people across multiple offices, including our marketing team, to create engaging, relevant copy to highlight academic and student life at our institution.”
— Sean Weaver
Director of University Relations
New Mexico Highlands University
Generates Brand Awareness, Sales, and Subscriptions
“As a key member of the Wondrium marketing writing team, Kate contributed numerous educational articles for Wondrium Daily, a free content marketing website used to generate brand awareness, long form marketing copy promoting new video courses for our catalogs and website, as well as weekly B2C newsletters. She has a keen sense of how to craft marketing copy from long form video transcripts that enlighten and engage. Without a doubt, Kate’s writing has generated valuable brand awareness, sales, and subscriptions for Wondrium. I highly recommend her for any of your copy project needs!”
— Lisa B
Creative Director
The Great Courses (Wondrium)
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Gets It Right the First Time
“Copy looks awesome!! The Brian Tracy team had only minor changes and said it was fantastic.”
— Erin Shafqat
Digital Marketing Manager
Brandetize
Enthusiastic, Engaged, and Dependable
“Kate’s enthusiasm for the material is evident in her copy. She follows directions precisely, maintains clear communication throughout the writing process, and delivers the copy in a timely manner.”
— Amber Troska
Marketing Copy Editor
The Great Courses
Impeccable Attention to Detail
“Kate is a great communicator, both verbally and in writing. Her response time is excellent and work product is invariably timely and meticulous."
— Amy Hayutin-Contreras
Partner
Hayutin & Associates
Frequently Asked Questions
Why should I hire you as a copywriter?
My wide range of writing experience on a wealth of topics has taught me how to adapt my style and tone to different audiences. From my background in writing and teaching fiction, I’ve learned how to delve inside the minds of others—in this case, your prospective customers—in order to understand their desires and what makes them tick. My experience in journalism and academia has equipped me with the solid research skills needed to deliver verifiable proof–the real features and benefits of your product. Additionally, I have painstaking attention to detail and am committed to making the final piece the best that it can be. I will communicate with you every step of the way and am open to any suggestions you may have. Your satisfaction is my highest priority.
What is your experience with the education industry?
I have a background in teaching and coaching and come from a family of educators, so I’m well acquainted with the inner workings of the education industry. More importantly, I’ve always had a deep passion for learning and a genuine respect for the institutions that make it possible. This passion comes through in my copy—not just because I’m interested in the subject matter, but because I’m connected to the larger purpose behind the work. For years, I’ve served as a regular copywriter for both The Great Courses and Keck Graduate Institute. My work includes writing and editing articles, course descriptions, and social media content designed to build brand awareness and increase enrollments.
What kinds of assignments do you handle?
Please see my Services page.
How long will it take you to write my copy?
How fast I work depends on the project, but I always leave ample time for research and revision. On average, it takes me about one to three weeks to complete a project—again, this is highly dependant on length and complexity. I will take on rush projects only if my schedule allows and I know I can give you my best possible work. For all projects I do commit to, I assure you that I will hand it in far enough in advance of the deadline to give you peace of mind.
Who are your clients?
I have developed content for a wide range of clients including Brian Tracy, The Great Courses, Eden Method (founded by Energy Medicine pioneer Donna Eden), Keck Graduate Institute, Otis College of Art and Design, New Mexico Highlands University, the Release Technique, and Kris Dillard.
Your services page includes a Copy Critique. What’s that?
A Copy Critique is a review of copy you have already written, including sales letters and website content. I will provide my honest, precise feedback on what’s working and what’s not. While I would not be rewriting the copy for you as part of this service, I will offer you a fresh perspective and help point you in the right direction for conducting revisions.
Speaking of services, what does it cost to hire you for a project?
Fees are dependent on the size and scope of the project and are thus determined on a case-by-case basis. Once we have discussed your specific needs for the project, I will quote you a price based on your Return on Investment.
How do I order from you?
Got a project in mind? Contact me anytime at [email protected] or reach out via the contact form for a no-obligation quote. I look forward to hearing from you!
Featured Projects
From higher ed to health and personal development, I help mission-driven organizations tell meaningful stories that connect, convert, and endure. Below are a few favorite projects—each one built on clarity, voice, and a deep understanding of what makes the audience care.
Otis College Students Install Tom Van Sant Exhibition
I write articles for Otis College featuring successful faculty, students, and alumni. This is an article I wrote on Otis alum Tom Van Sant, who pioneered the GeoSphere Project: the first cloudless, high-resolution satellite composite of Earth and a predecessor to Google Earth.
Brian Tracy: Wealth Building Made Simple
Landing page for Wealth Building Made Simple, a program by Brian Tracy that covers debt elimination, mindset shifts, and building sustainable wealth.
Great Courses: The Architecture of Power
Course description for a 24-lecture series exploring ancient palaces as symbols of power, prestige, and control. From Versailles to Cleopatra’s floating pleasure ship, the course examines how architecture both reflected and reinforced political dominance across empires.
New Mexico Highlands University
Web content showcasing NMHU’s holistic, student-centered approach to education. Emphasizes the university’s close-knit community, hands-on learning opportunities, and scenic location near Santa Fe as key differentiators.
KGI PhD Student Jennifer Maffre Advances Cardiac Treatment
This is one example of the work I do for KGI, where I interview students, alumni, and faculty about their accomplishments and write articles for KGI's website. These articles provide a tangible demonstration of the benefits of a KGI education, making them a powerful form of marketing.
Removing MS Lesions With Energy Medicine
This is a success story featuring an individual who benefited from Donna Eden's Energy Medicine protocols. I interviewed Brianna to learn more about how Energy Medicine helped her overcome her challenges with Multiple Sclerosis (MS).
