A Partner in Your Vision
You’re here because you need a direct response copywriter. No doubt you are looking for someone who can deliver on sales letters, course descriptions, email autoresponders, and articles.
You need a writer who will take the time to get to know you and your business in order to uncover your unique selling proposition.
Most importantly, you need a partner. Someone you can run ideas by, brainstorm, and collaborate with.
As your partner, I will work with you to establish bonds with current and prospective clients by putting out emails and articles on a consistent basis that are informative and fun to read while also incentivizing the prospect to take action. Together we will create content that offers entertainment, inspiration, education, AND sells products!
When you outsource your copywriting to freelancers, you eliminate the baggage that comes with in-house staff writers: salaries, benefits, training, burnout, and on-the-clock time wasting. However, you often sacrifice quality and commitment in the process.
I offer you the best of both worlds: the freedom and flexibility of a freelancer with the dedication of a staff writer. Over the years, my clients and colleagues have praised me for my hard work, reliability, and positive attitude. I will work with you to write a piece that fits your needs and accomplishes your vision, finding out everything I can about your product and target audience.
Here at Word Arcs, I will help you find just the right words to bring your product to life.
Meet Your Copywriter
I’m Kate Findley, a freelance copywriter specializing in education, health, and personal development. I have developed content for a wide range of clients including Brian Tracy, Wondrium (formerly known as The Great Courses), Eden Method (founded by Energy Medicine pioneer Donna Eden), Keck Graduate Institute, New Mexico Highlands University, the Release Technique, and Kris Dillard.
I have also developed extensive content for my own coaching business, including website copy, emails, autoresponders, and landing pages. Selling my own services has provided me with invaluable experience in writing copy that generates sales and leads while building lasting relationships!
Having worked on the publishing staff of a literary press, I am a meticulous editor who won’t stop until every comma is in just the right place. I read over every piece many times before hitting “send” to ensure it represents my best efforts. While I’m happy to honor any revisions you request, my goal is to minimize your workload. I’ll do my best to get it right the first time!
As a fiction author, I understand the power of stories to entertain and persuade. If you want potential customers to connect with your company, they must be able to see how you fit into their life stories and can help them to improve their lives.
My journalism background has taught me how to exhaustively research any topic and uncover the facts, all under a tight deadline. I will get to know your product or service inside and out to find your USP. Give your prospects the reassurance they need to choose you over everyone else.
I also bring my teaching experience to the table, delivering writing that informs and educates. My engaging style makes complex subject matter clear and comprehensible for any reader.
I received my BA in Cinematic Arts from the University of Southern California and my MFA in Writing from Otis College of Art and Design, where I was a top fellowship recipient. Additionally, I have won a Monthly Writing Challenge sponsored by the American Writers & Artists Inc. Professional Writers Alliance.
— TESTIMONIALS —
What Others Say
Versatile, Creative, and Hard-Working
“I highly recommend Kate as a copywriter. During her time as a freelance writer at Wondrium, she excelled in writing our weekly newsletter and made significant contributions to our social media channels, YouTube, and content marketing website. With her help, we saw a substantial increase in brand awareness and gained a loyal fan base of subscribers. Kate’s versatility, creativity, and strong work ethic make her an invaluable asset to any team!”
— Rich Bernett
Brand Content Strategist/Creative Director
Wondrium (The Great Courses)
Coordinates With Others to Create Engaging Copy
“Kate wrote a series of marketing landing pages for New Mexico Highlands University. She was able to work with people across multiple offices, including our marketing team, to create engaging, relevant copy to highlight academic and student life at our institution.”
— Sean Weaver
Director of University Relations
New Mexico Highlands University
Generates Brand Awareness, Sales, and Subscriptions
“As a key member of the Wondrium marketing writing team, Kate contributed numerous educational articles for Wondrium Daily, a free content marketing website used to generate brand awareness, long form marketing copy promoting new video courses for our catalogs and website, as well as weekly B2C newsletters. She has a keen sense of how to craft marketing copy from long form video transcripts that enlighten and engage. Without a doubt, Kate’s writing has generated valuable brand awareness, sales, and subscriptions for Wondrium. I highly recommend her for any of your copy project needs!”
— Lisa B
Creative Director
Wondrium (The Great Courses)
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Gets It Right the First Time
“Copy looks awesome!! The Brian Tracy team had only minor changes and said it was fantastic.”
— Erin Shafqat
Digital Marketing Manager
Brandetize
Enthusiastic, Engaged, and Dependable
“Kate’s enthusiasm for the material is evident in her copy. She follows directions precisely, maintains clear communication throughout the writing process, and delivers the copy in a timely manner.”
— Amber Troska
Marketing Copy Editor
The Great Courses
Impeccable Attention to Detail
“Kate is a great communicator, both verbally and in writing. Her response time is excellent and work product is invariably timely and meticulous."
— Amy Hayutin-Contreras
Partner
Hayutin & Associates
Frequently Asked Questions
Why should I hire you as a copywriter?
My wide range of writing experience on a wealth of topics has taught me how to adapt my style and tone to different audiences. From my background in writing and teaching fiction, I’ve learned how to delve inside the minds of others—in this case, your prospective customers—in order to understand their desires and what makes them tick. My experience in journalism and academia has equipped me with the solid research skills needed to deliver verifiable proof–the real features and benefits of your product. Additionally, I have painstaking attention to detail and am committed to making the final piece the best that it can be. I will communicate with you every step of the way and am open to any suggestions you may have. Your satisfaction is my highest priority.
What is your experience with the education industry?
I have been a teacher and tutor since 2011 and come from a family of teachers, so I am well acquainted with the inner workings of the education industry! More importantly, though, I have always had a deep passion for learning and a respect for the teachers and institutions who make this transaction possible. This passion shines in my copy both because I am interested in the subject matter and because I am connected to the larger purpose behind my copy. I have been a regular copywriter for both The Great Courses (now known as Wondrium) and Keck Graduate Institute, where my responsibilities include writing and editing articles, course descriptions, and social media content designed to promote brand awareness.
What kinds of assignments do you handle?
I write sales letters and landing pages that use the power of story to tap into your prospects’ emotional needs, demonstrating to them why your specific product is the only logical choice. I also help you to maintain a relationship with your customers as well as attract new customers with articles, emails, and social media content.
How long will it take you to write my copy?
How fast I work depends on the project, but I always leave ample time for research and revision. On average, it takes me about one to three weeks to complete a project—again, this is highly dependant on length and complexity.I will take on rush projects only if my schedule allows and I know I can give you my best possible work. For all projects I do commit to, I assure you that I will hand it in far enough in advance of the deadline to give you peace of mind.
Who are your clients?
I have developed content for a wide range of clients including Brian Tracy, The Great Courses, Eden Method (founded by Energy Medicine pioneer Donna Eden), Keck Graduate Institute, Otis College of Art & Design, New Mexico Highlands University, the Release Technique, and Kris Dillard.
Your services page includes a Copy Critique. What’s that?
A Copy Critique is a review of any sales letter, landing page, article, email, or social media campaign. I will provide my honest, precise feedback on what’s working and what’s not. While I would not be rewriting the copy for you as part of this service, I will offer you a fresh perspective and help point you in the right direction for conducting revisions.
Speaking of services, what does it cost to hire you for a project?
Fees are dependent on the size and scope of the project and are thus determined on a case-by-case basis. Once we have discussed your specific needs for the project, I will quote you a price based on your Return on Investment.
How do I order from you?
Got a project in mind? Contact me anytime at 310-497-8072 or [email protected] for a no-obligation quote. I look forward to hearing from you!
Featured Projects
From higher ed to health and personal development, I help mission-driven organizations tell meaningful stories that connect, convert, and endure. Below are a few favorite projects—each one built on clarity, voice, and a deep understanding of what makes the audience care.
Otis College Students Install Tom Van Sant Exhibition
This is one example of an article I wrote for Otis College's website featuring successful students, faculty, and alumni.
Brian Tracy: Wealth Building Made Simple
This is the landing page I wrote for Brian Tracy's Wealth Building Made Simple program.
Great Courses: The Architecture of Power
This is one example of a course description I wrote for The Great Courses.
New Mexico Highlands University
This is a landing page I helped write for New Mexico Highlands University, demonstrating the school's unique qualities.
KGI PhD Student Jennifer Maffre Advances Cardiac Treatment
This is one example of the work I do for KGI, where I interview students, alumni, and faculty about their accomplishments and write articles for KGI's website. These articles provide a tangible demonstration of the benefits of a KGI education, making them a powerful form of marketing.
Removing MS Lesions With Energy Medicine
This is a success story featuring an individual who benefited from Donna Eden's Energy Medicine protocols. I interviewed Brianna to learn more about how Energy Medicine helped her overcome her challenges with Multiple Sclerosis (MS).
